H&M says its forthcoming unisex denim collection will be made using sustainable fabrics like organic and recycled cotton.
Denim United, available from March 23rd, includes workwear jackets, dungarees, slouchy shorts and jeans in a range of washes, designed to pair with high-neck T-shirts or oversized hoodies 'for the quintessential normcore look'.
"It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive," says Marybeth Schmitt, H&M Spokesperson.
The brand says that the use of organic and recycled fabrics is part of its work towards closing the loop in fashion production.