Crafts are sew cool right now

Sewing thread and pins

Tesco says demand for sewing and knitting pattern kits aimed at children has increased by nearly 500 per cent in the past year, while sales of other arts and crafts supplies have also risen as kids are getting into painting, stencils and bead craft and making finger puppets and badges.

The supermarket says the popularity of products like Sew Cool Sewing Studio and Style Me Up Easy Knit is a direct response to BBC Two's The Great British Sewing Bee.

"But it has also grown out of a general children's revival for arts and crafts such as 'make and play' kits which has been gathering pace over the last few years," add Tesco arts and crafts buyer Carolina Amaya.

Like this story and want one of your own? If you need help writing press announcements, web content, social media posts or marketing material, email This email address is being protected from spambots. You need JavaScript enabled to view it. to see how we can give you a hand.