The crowdfunding campaign for this new design of bike helmet hit 50 per cent in a matter of hours – so you know it's good.
Called LID, the British-designed cycling helmet has a system of magnets and multi-piece composition that means you can fold it up fit it in your bag, and unfold it to fit your head. Clever.
As well as encouraging cycling – better for you and the environment than driving – LID is made from an eco-friendly material, recycled EPS. It's manufactured by compressing and reformulating polystyrene (in this case, packaging material used by a US auto factory) into pellets that can be expanded to the correct density. LID says it's just as safe as virgin EPS but more expensive, 'but we think it’s worth it', it says.
The helmets look pretty cool – they come in a range of colours – but are designed with air vents to stop you literally overheating too. For extra visibility there's space on the back to clip on safety light.
The Indiegogo campaign currently has 50 per cent off (making it $70, or £52, plus P&P) for early birds, with shipping expected in May.