It's a simple change, but Waitrose says adding a peelable tab to its takeaway sandwich wrappers will make them more recyclable – a step that's part of the supermarket chain's pledge to make all of its own-label packaging widely recyclable, reusable or home compostable by 2025.
Waitrose says that while the cardboard element of its sandwich packaging is easily recyclable, it spotted that it was too difficult to separate it from the non-recyclable transparent film part, so made a design change.
The new wrappers will be around from August and, given that Waitrose sells over 26 million sandwiches each year, could make a difference to recycling rates.
"The change to our sandwich packaging may seem like a small one but it's likely to make a big impact on the amount of packaging recycled," says Karen Graley, Waitrose Packaging Manager.
"We continue to work on a solution to the pack's plastic film in the hope that, in the future, none of the sandwich pack will go to landfill.
"Our ambition for 100 per cent of our own-label packaging being widely recyclable, reusable or home compostable by 2025 is set to make a tangible difference to the environment."