Tech from Spoon Guru has been added to the Tesco online shopping app, enabling customers to filter food choices based on dietary requirements more easily.
If you're searching for vegetarian, vegan, low-fat or low-salt foods or have an intolerance or allergy, Tesco says the app will work better. It will also be rolled out across the full online platform this summer.
"We know from our own research that 54 per cent of UK adults followed a diet in 2016," explains Markus Stripf, CEO of Spoon Guru.
"Whether due to a lifestyle choice, allergies or intolerances, Britain's dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience."