30 Year T-Shirt now guaranteed against shrinking

Tom Cridland 30 Year T-Shirt

Tom Cridland is now selling its 30 Year T-Shirt with a no-shrink guarantee, in addition to offering a free repair or replacement if it starts to fall apart within three decades.

Founded by Tom Cridland straight after graduating from university, the eponymous brand's collection comprises jackets, sweatshirts and T-shirts in classic designs and a range of colours, all guaranteed to last for 30 years.

The concept was born as an alternative to disposable fashion – a socially and environmentally unethical industry – and has attracted customers including Leonardo DiCaprio, Daniel Craig and Nile Rodgers.

The 30 Year T-Shirt (£35) is available online in eight colours.