Age-old soap-making techniques and modern tech scrubs up well

Scrubd soap blocks

New men's grooming brand SCRUBD has launched and it's ticking a lot of boxes: ingredients that are natural, organic, vegan and ethically sourced, then handcrafted into gorgeous products here in the UK.

Scrubd launch 1

Exclusively available in Harvey Nichols from this month, SCRUBD's flagship collection comprises four organic soap blocks that have been triple-milled – apparently 'a traditional, artisanal soap-making method that has been used for over 300 years' that produces a more solid block and richer lather.

They come in Cedar & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint and Charcoal & Black Pepper scents (each £17/250g, or all in a gift box for £65), which all sound, frankly, delicious.

Scrubd launch 3

There's more: two skincare lines – Energising and Anti-Ageing respectively – and a travel collection.

SCRUBD says the range has been 'handcrafted for men aged 35-54 who want to up their game and 'master mid-life masculinity"'. Screw that: we want it too.

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