New men's grooming brand SCRUBD has launched and it's ticking a lot of boxes: ingredients that are natural, organic, vegan and ethically sourced, then handcrafted into gorgeous products here in the UK.
Exclusively available in Harvey Nichols from this month, SCRUBD's flagship collection comprises four organic soap blocks that have been triple-milled – apparently 'a traditional, artisanal soap-making method that has been used for over 300 years' that produces a more solid block and richer lather.
They come in Cedar & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint and Charcoal & Black Pepper scents (each £17/250g, or all in a gift box for £65), which all sound, frankly, delicious.
There's more: two skincare lines – Energising and Anti-Ageing respectively – and a travel collection.
SCRUBD says the range has been 'handcrafted for men aged 35-54 who want to up their game and 'master mid-life masculinity"'. Screw that: we want it too.