Bensly's new menswear collection is smashing its crowdfunding target, reflecting the brand's pretty advanced commitment to sustainability.
Available via Kickstarter, the collection of boxer briefs, T-shirts and sweats are made from Tencel, a fabric manufactured from eucalyptus. Bensly says the crops are grown on Austrian forest land that is unsuitable for growing food – and create a silky-soft, breathable fabric.
The fabric is also produced in a closed-loop system that recycles all solvents, and the brand names the factories that actually make the clothes, so it's all pretty green and transparent.
Bensly is a Los Angeles company but is throwing in free a pair of boxers for international customers who have to pay extra for shipping. It all looks pretty green, cool and comfy – which is presumably why it has smashed its crowdfunding target threefold, with two weeks still to go.