If you're looking for a designer wedding dress in Mayfair you wouldn't expect to find one for under £5,000, but at a new pop-up bridal boutique that's the maximum price. Brides do Good has opened a temporary store in the smart London location, packed with gorgeous dresses with stories to tell.
Brides do Good is a social enterprise that does two things. Firstly, it offers beautiful wedding dresses that are either pre-loved, samples or from previous seasons, racking up the ethical points. They're on sale from between £500 and £5,000, in sizes from 4 to 30, and include dresses from designers including Elie Saab, Vera Wang and Valentino.
Secondly, Brides do Good donates up to two-thirds of its proceeds to charities like Plan International and Too Young to Wed, who support girls by promoting education and protecting against early marriage. If you want to try on the dresses – with help from experienced bridal stylists – a £20 charge will go straight to the projects.
Chantal Khoueiry, Founder of Brides do Good, comments: "Since our launch, our vision has always been to build a luxury brand, both online and in-store; a brand which helps brides find their dream dresses while investing in the futures of girls around the world, providing them with an education and opportunities to help them reach their full potential in life."
The Brides do Good pop-up is open until November 30th 2018.