British designer Kate Morris wins global fashion award

Kate Morris and models at Hong Kong Fashion Week

The winner of the EcoChic Design Award 2017 has been announced at Hong Kong Fashion Week, with UK-based designer Kate Morris taking the title.

A showcase of all ten international finalists' zero-waste, upcycled and reconstructed fashion collections took place yesterday, following a lengthy judging process and a sustainable fashion bootcamp for the shortlisted designers.

Kate Morris was honoured for her 'bright and playful knitwear collection which mixed handcraft with technology' – seen below in the official photoshoot by Wing Shya.

EcoChic 2017 photo shoot Morris

She will now go on to create a range for new 'affordable luxury' brand BYT in Hong Kong and see her work on display at luxury department store Lane Crawford.

She comments: "I believe the fashion industry has reached a critical point and I want to part of the change – designing sustainable items of beauty for the masses is my dream and I am excited about winning this competition as it will me enable to contribute to a better future."

You'll also be able to buy BYT's first upcycled collection, designed by previous EcoChic Design Award winners, at Lane Crawford and Barneys in New York.

Like this story and want one of your own? If you need help writing press announcements, web content, social media posts or marketing material, email This email address is being protected from spambots. You need JavaScript enabled to view it. to see how we can give you a hand.