Childrenswear brand embraces slow fashion for quick-growing kids

Jake + Maya Kids Metamorphosis models

Jake + Maya Kids has launched a sustainably made slow fashion range for children, designed to seriously outlast standard kids' clothes.

Available via Kickstarter, the collection is very clever: the garments feature adjustable elastic waistbands and extendable hems and cuffs, some are reversible and multifunctional and all are in gender-neutral S, M and L sizes.

Not only that, but many items also come with extension packs so you and your sewing machine can add that extra fabric yourself when a growth spurt hits – or you can send the clothes to Jake + Maya Kids and have the company do it. There are also online tutorials to help you extend, upcycle and mend all your child's clothes (and yours too).

The brand says that all this increases the lifespan of a standard garment from the average of one year to more than three years and – super-importantly – children have given the designs a seal of approval.

Designer and mum Tze Ching Yeung says the collection, called Metamorphosis, also teaches little ones about the importance of reducing waste and the fun of customising clothes.

The range is ethically made in the UK in organic cotton using zero-waste techniques, so sustainability genuinely runs through the whole idea. Alternatively, crowdfunding rewards include PDF patterns so you can make the designs yourself, perhaps out of upcycled fabric.
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