Maison de Choup has added a collection of classic unisex shirts to its range this season, in on-trend denim, black and white, featuring the Monocled Fox logo.
The semi-fitted shirts (£45) are designed and made in London from ethically sourced, organic cotton.
Known for the Words Fail Me T-shirt – which highlights anxiety and supports the YoungMinds charity – Maison de Choup has also recently introduced a line of five monochrome, graphic T-shirts (£28) with in Linear, Flight, Masquerade, White Noise and Cognoscenti designs. The collection is also designed and produced in London from organic ring-spun cotton, and are packaged in cardboard tubes.
Designer George Hodgson created Maison de Choup in 2014 following a frustrating period of anxiety. Here's a video launching the collection last year: