Clearly's favourites: Childrenswear

Children's legs

By Morwenna Kearns

There are some incredible ethical and eco-friendly childrenswear and accessories brands out there, ensuring your kids can be cool and cute while helping out the Earth. Here are a few of our favourites.

Kit and Kin Emma Bunton 3

Cute as a Bunton

When you're dressing your baby, you need to start at the bottom. Emma Bunton is living up to her Baby Spice moniker with Kit & Kin, a new brand offering biodegradable nappies, nappy sacks and baby wipes. Many would agree washable terry nappies are the way to go, but Kit & Kin says its (very cute) disposable ones will biodegrade within three to six years, compared to the half-millennium typical for plastic nappies. Kit & Kin has an affordable natural skincare range for mums and babies too.

Kids Jake Maya

Do they have it in my size?

The new range from Jake + Maya Kids was successfully funded on Kickstarter this year, bringing the idea of gender-neutral, multifunctional and easily altered clothes for fast-growing children to life. The brand also wants to educate youngsters about sustainability though what they wear.

Kids Po Zu Chewie

Learn Wookiee while you walk

Po-Zu's amazing Star Wars tie-in includes these vegan Wookiee boots (or are they feet?) in children's sizes as well as adult options. They have a a built-in shock-absorbing Foot-Mattress made of coconut fibre for active kids and the non-furry stuff is made from eco-certified microfibre.

HM Conscious Ex Kids

Beach party

For the first time, H&M's Conscious Exclusive collection includes childrenswear like tulle dresses, trousers, blazers and even fragrances. A lot of the range is made from Bionic, a polyester fabric made from recycled shoreline waste, and is suitable for even the most sophisticated junior partygoer.Piggy Paint UK launch 2

This little piggy…

And what better way to complete an eco-friendly outfit than nail polish that promises to be 'as natural as mud'? Piggy Paint's Periwinkle Little Star, Sleepover and Sea-Quin et al is biodegradable, vegan and water-based and in colours many grown-ups would crave (Ice Cream Dream please!).

Like this story and want one of your own? If you need help writing press announcements, web content, social media posts or marketing material, email This email address is being protected from spambots. You need JavaScript enabled to view it. to see how we can give you a hand.