Selfridges has discovered a new batch of sustainable fashion designers, all using innovative and responsible manufacturing techniques to create beautiful collections.
Following last year's Bright New Things campaign which saw the likes of Auria and Katie Jones pack the department store's Oxford Street windows with their ethical designs, the new Material World project has launched with eight fresh designers.
NYC's VYAYAMA uses Tencel made from sustainably farmed eucalyptus to create eye-catching and supportive activewear that fuses the styles of yoga and fashion, while fellow New Yorker Study NY turns 100 per cent organic cotton into stylishly simple conceptual pieces. From the city to the beach you'll find Dick Moby's bio-plastic acetate sunglasses collection, designed as a response to our oceans' serious plastic problem.
Deadwood, from Scandinavia, shows that recycled vintage leather is both environmentally friendlier than new in its jackets and has the benefit of giving a worn-in, softer look. Paris-based Kilometre loves pre-loved too; its carefully sourced European linen features detailed embroidery by the women of fair-trade social enterprise Fabricá Social in Mexico and India.
Denim brand Tortoise – which has the motto 'slow and steady wins the race' – is more futuristic with its Wiser Wash technology, which seeks to reduce energy consumption and water wastage and cut toxic chemicals in the lifecycle of its denim.
Completing the octet is Le Kilt, which combines organic Scottish wool, traditional techniques and contemporary style for its modern kilts, and Tengri, whose knitwear is made in Yorkshire from Mongolian yak fibres.
As well as the Material World shop-window exhibition in London, Selfridges branches in Birmingham, Manchester Exchange Square and Manchester Trafford will host Patrick Grant's Community Clothing pop-up collection from mid-February. The social enterprise's collection of everyday fashion staples are made in the UK during garment factories' normal downtime, securing jobs and traditional skills.