Douvall's has eyes on the prize: new argan eye serum

Douvall's Argan Active Protection Hydrating Eye Serum

Douvall's has added Argan Active Protection Hydrating Eye Serum (£59) to its Moroccan argan oil skincare range, which it says firms, nourishes and plumps up the skin around the eye area to reduce the look of fine lines and wrinkles.

The London-based brand sources its argan oil sustainably from a women's co-operative in Morocco which also provides education to the workers' children, and manages an ecosystem reforestation project. Processing argan nuts into oil is labour intensive as it is done without chemicals.

The result is considered a bit of a miracle product, suitable for face, body, hands, nails and hair. The Douvall's range has Eco-Cert organic and Vegan Society stamps and is packaged in recyclable materials where possible.