Ethical brands go immersive at Nextgen in London

MOA Fortifying Bath Potion

A three-week pop-up of experiences and shopping is about to open in London, celebrating under-the-radar independent fashion and lifestyle brands.

LDC's The Next Generation in Covent Garden will feature empowering underwear from Fruity Booty, Ware London's jewellery handmade from recycled bike inner tubes, Pala Eyewear's sunglasses and conscious swimwear from MAARI Porto Cervo – and lots more – making the whole shebang perfect for pre-holiday shopping.

LDC Nextgen Ware

Magic Organic Apothecary (MOA) is to offer refills of two of its flagship skincare products, cutting packaging and its environmental impact, too. Empty bottles of Aphrodite Facial Oil and Fortifying Bath Potion can be refilled for £10 (a lot less than the normal price!) at two of the pop-up shops on July 5th and 10th.

Nextgen all kicks off on July 4th – Independents' Day – followed by workshops (printmaking!) and presentations on female entrepreneurs.

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