Honestly, HNST makes nice ethical jeans

Model for HNST/SODS

Belgian brand HNST launched in March and now – when we all need some proper new denim to see us through winter, frankly – it's available on Seekers of Design.

Seekers of Design (AKA SODS) says HNST's eight-style collection 'is designed according to circular economy principles and the entire production process from fibre to jeans takes place in the EU in a radically transparent way'.


In fact, the denim is made in Italy from 56 per cent recycled denim fibres – collected from over 6,000 pairs of old denim from the Antwerp region – along with 21 per cent Tencel and 23 per cent Greek cotton, and is recyclable at the end of its life. The packaging is also made from recycled materials and is reusable.

Sounds good. Looks good too: choose from jeans, dungarees and jackets (from £145).

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