Melariche brings natural beauty options for darker skin tones

Melariche models

New UK beauty shop Melariche has launched online, with a stunning collection of skincare and cosmetic products for darker skin tones.

Melariche – named to combine 'melanin' and 'rich' – has launched with ten brands including Italian organic brand Zao Organic Makeup, the UK-made Ecocert-certified skincare collection from Yours Truly Organics, PHB Ethical Beauty vegan skincare and natural mineral make-up brand Mo'Mineral.

The naturally-focused collection was curated by New Yorker Jackie Taiwo to address the lack of choice for people with dark complexions in the UK when she moved to London.

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