New H&M Conscious Collection dreams of florals

Model for H&M Conscious Collection

The Spring 2019 H&M Conscious Collection has landed, full of the joys of the season: floaty fabrics, frills and florals galore.

H&M says each one of the 'modern romantic designs' is made from a sustainably-sourced material including 100 per cent organic cotton, Tencel or recycled polyester.

HM Conscious Collection Spring 2019 2

Blush pink, earthy tones and white pervade in the new range – fronted by notable women including Naomie Harris and Rosario Dawson – that begs the wearer to write poetry in a flower field (or something equally romantic).

Check out the warm brown halterneck pleated tube top (main picture) and matching tiered lace maxi-skirt, both in recycled polyester, and the organic cotton white floral print mini-dress with ruffled V-neck and a dropped waist.

HM Conscious Collection Spring 2019 3

H&M says the new collection 'is a statement of intent to take responsibility and lead the change towards a more sustainable fashion industry'.

"This Conscious Collection is a wonderful step towards meeting one of our main goals – to use only 100 per cent recycled or other sustainably-sourced materials by 2030," comments Isak Roth, Global Sustainability Manager at H&M.

Like this story and want one of your own? If you need help writing press announcements, web content, social media posts or marketing material, email This email address is being protected from spambots. You need JavaScript enabled to view it. to see how we can give you a hand.