Monkee Genes has launched its latest denim styles, with light colours and retro shapes dominating.
Straight-leg jeans in pale blues, greys and light washes bring are ideal for a springtime wardrobe update, while wide-fit skater styles – so 90s – get a 2018 twist with cropped hemlines in ladies' sizes. For gents they're pavement-skimming, unless you prefer the neat chinos and shorts.
The new women's tops are of the cropped variety: pastel polo shirts, stripes and the iconic Monkee Genes banana logo all feature in navel-grazing lengths.
The British brand has the ethos 'No slave labour, no child labour, no blood, no sweat, no tears' with organic cotton and ethical manufacturing par for the course.