Vintage eyewear brand Peep has partnered with environmental charity Trees for Cities, meaning one tree will be planted for every pair of sunglasses sold.
Trees for Cities wants to plant a million urban trees by 2020 to create greener community spaces, benefitting people's physical and mental health.
Peep says the collaboration is a good fit, since its rural Leicestershire workshop is surrounded by trees. The brand sources authentic vintage glasses frames, restores them and fits them with UVA/UVB lenses for eye-safe sun-worshipping.
"We've been looking for the right charity to team up with since we launched and with this exciting new partnership we can help raise both funds and awareness for this brilliant cause," explains Jo Skelton, Founder of Peep.
"Peep is proud to show its commitment to the environment by not only saving unloved frames from landfill, but also by giving back helping to repopulate trees and bring communities back to nature – it's a win-win for us."
Peep has also announced the launch of Peep Optics on March 3rd, which will offer refurbed specs with with prescription lenses.