People Tree kicks off organic cotton jeans line

Model for People Tree

Say hello to Cecile, the first 100 per cent organic cotton denim jeans from ethical fashion pioneer People Tree.

The straight-leg, cropped jeans (£95) – People Tree suggests you 'think Jane Birkin but also a little 90s' – have been launched to fill a gap in the high-street market for an eco-friendly pair of jeans, says the brand.

People Tree Cecile jeans 2

Cecile has been certified by Global Organic Textile Standards (GOTS) and the Nordic Swan ecolabel, having been made in Turkey by Sarp Jeans, who People Tree says 'are renowned for their sustainable and ethical credentials'.

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