Pro-sport, con-profit: parkrun founder launches sportswear brand Contra

Contra products

Contra is a brand-new sportswear brand that ticks a lot of boxes – and its first range is available to order right now.

As the brainchild of Paul Sinton-Hewitt, the founder of running phenomenon parkrun, Contra is intended to be inclusive and supportive of everyone who wants to get into sport. This means gender-neutral sportswear in an impressive range of sizes.

Secondly, the profits from Contra will go back into parkrun, enabling its expansion across the world. If you've never taken part, parkrun is a free, weekly, timed 5km event that you can run, jog or walk at whatever speed you like (it's not a race!). A lot of people credit parkrun with helping them get fit and to feel more confident.

Contra sportswear launch 2

And thirdly, Contra's pieces are made ethically in factories in Portugal and Lithuania – the addresses are right there on the Contra website. Contra has also tweeted pics of Paul Sinton-Hewitt in the factory (above).

The first range includes essentials like cotton T-shirts (£22.50), base layers (£32) and running tights (£38). We'd like to see sustainable fabrics used in future collections, but Contra has got off to a good start.

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