REN's Atlantic Kelp and Magnesium Body Cream now comes in bottles made with plastic rubbish rescued from the ocean.
The bottles are 20 per cent reclaimed ocean plastic waste and 80 per cent recycled plastic bottles, with a metal-free pump to make recycling the whole package (£22/200ml) easier.
The redesign follows the skincare brand's collaboration with TerraCycle which saw its Atlantic Kelp and Magnesium Body Wash bottled in ocean plastic too. REN says it plans to be 'Zero Waste' by 2021.
As for the Atlantic Kelp and Magnesium Body Cream (£22/200ml) itself, REN says kelp – 'used in restorative bathing for centuries' – has been harnessed 'to fight fatigue, stress and pollution within a 21st century context'.