My. Haircare has launched Treat conditioner, a moisturising formulation free of silicone, parabens, sulphates and animal products – which the brand says is 'weightless' for all hair types.
Treat (£17.95) is infused with natural ingredients including Neroli and sunflower seed extracts and tangerine butter.
The beauty brand was among those chosen by VIN + OMI for its London Fashion Week show in February, citing My. Haircare's 'careful approach to [..] product development'.
My. Haircare also has a line of colour-refreshing shampoos that are vegan and biodegradable.