Waitrose bags Emma Bridgewater for new recycled design

Waitrose X Emma Bridgewater Anemone bags

Here's a pretty good way to recycle plastic bottles: the new shopping bags from Waitrose in collaboration with designer Emma Bridgewater.

Made from up to twelve bottles, the large reusable bag (£6) looks like jute but is wipe-clean – handy for if your groceries leak on the way home – and come in the cheerfully retro Anemone pattern. There's also a fold-away pouch bag option (£4), made from four plastic bottles.

Moreover, ten per cent of the price of each bag will go to the Marine Conservation Society to help support its work protecting our seas.

Waitrose Emma Bridgewater Anemone 2

"I am so pleased to launch these shopping bags made from recycled plastic water bottles in our cheerful Anemone pattern. The recent focus on eliminating unnecessary plastic in an effort to protect our environment is vital," says Emma Bridgewater.

"I hope that Waitrose shoppers will enjoy these super-light and practical bags; and that they will serve as a daily reminder of one of the positive things we can do to repurpose existing plastic waste."

The first Emma Bridgewater X Waitrose bags launched last May and have so far removed over 1.8 million plastic bottles from circulation.

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