Maison de Choup will launch a new organic cotton T-shirt and hoodie range this month. displaying positive messages of hope and strength in the face of mental health issues.
A sneak preview this Mental Health Awareness Week revealed the six white cotton tees in Tear, Breathe, Faces, Resist, Warrior not Worrier (also available in yellow) and Light at the End of the Tunnel designs (£35 each).
The latter is a collaboration with award-winning mental health blogger and author of We're All Mad Here, Claire Eastham, with signed copies of her book available in very limited-edition bundles (£45).
The Warrior not Worrier slogan is also presented on the reverse of hoodies in blue or grey (£65) and on iron-on patches (£5.30) to personalise your own clothes.
Maison de Choup – which itself was born of its founder George Hodgson's battle with anxiety – will donate 25 per cent of the proceeds from the sale of the Warrior not Worrier T-shirts to young people's mental and emotional health charity YoungMinds.
The London-made Warrior Collection will launch on May 18th.