Zero-waste beauty brand Ethique hits the UK

Ethique products

Ethique – which says it is the 'world’s first zero-waste beauty brand' – has launched its handmade solid beauty bars in the UK.

Established in 2012 by British-born biochemist Brianne West in a kitchen in New Zealand, Ethique has grown to offer a big range of concentrated face, hair and body bars which it says last up to five times longer than liquid versions.

Ethique UK launch laundry

It's not just soap and shampoo bars either: there are face serums, moisturisers and body scrubs, and even dog shampoo and laundry soap. Ethique says it's all plastic free, plant-based and vegan, Fairtrade and comes in packaging that is 100 per cent compostable and recyclable too.

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