Aldi says its new vegan quarter-pounder burger 'looks and tastes just like a real burger' but is totally meat-free. The secret is natural beetroot which lends a redness to the soya patty, all 'designed to replicate meat'.
Whether you're into that or not, it's the latest splash in a wave of vegan-friendly products hitting supermarket shelves. Aldi is pretty proud of its burger too, declaring it 'the UK's best meat-free vegan burger!' – apparently down to a 'distinct smokey flavour which is often lacking from other meat-free alternatives'.
Aldi's Meat Free Butcher Quarter Pounders are available now (£2.49 for two).