Cafédirect has launched a new range of coffee that ticks a lot of boxes for people and planet. Organic? Tick. Fair-trade? Tick. Small-batch roasted in London? Tick. Packaged in 100 per cent plastic-free bags? Tick.
The new London Fields range (£5.50/200g, only available in Waitrose) is named after Cafédirect's purpose-built roastery in London Fields but comprises speciality beans sourced from Honduras, DR Congo and Indonesia. Cafédirect says the coffee farmers use sustainable farming principles that have minimal environmental impact, and that it invests over half of its profits back into farming communities.
As for the packaging, the kraft bags are genuinely biodegradable in your home compost or food waste bin, says Cafédirect, rather than other 'compostable' bags that actually have to go through industrial processes.
And the coffee itself? 'The new range boasts complex, rich tasting notes and can be enjoyed in a filter or cafétiere', says the brand.