Malala Coffee has disruptive ambitions. It intends to become 'the most ethical coffee brand in the world', forcing the big names like Starbucks and Nescafé to change their whole business model by showing how profits can be redistributed from shareholders to good causes.
In addition to redistributing 70 per cent of its profits to conservation, micro-finance, disaster relief and education, it plans to create a new organic marque that costs farmers less to obtain than the industry standard USDA Organic certification.
We don't know what it tastes like, but business and marketing author Peter Shankman says this: "You know how Jimmie Dimmick from Pulp Fiction talks about buying his coffee because he wants to actually enjoy the taste? That's how I think about Malala Coffee."
Malala Coffee is currently crowdfunding on Kickstarter, with Thai organic Arabica coffee available for pledges of £7 and over.