Ikea's famous meatballs will be sold alongside a more sustainable alternative from May: a 100 per cent vegetable version. The homeware giant says the new restaurant option is 'a natural step' in its plan to become more environmentally friendly and sell healthier products.
"We will continue to serve delicious food, offering a taste of Sweden at affordable prices, but with increasing focus on the aspects of food that are really important to people; health and sustainability," says Michael La Cour, Managing Director of Ikea Food Services.
The veggie balls, called GRÖNSAKSBULLAR (which does in fact translate as 'vegetable balls'), will have 'a rich taste from the chunky pieces of vegetables and a good protein level to suit a main meal'. Other dishes developed to go with them will include fresh, local ingredients, says Ikea.
PETA, welcoming the news, notes that vegetarians and vegans should be sure to order the balls sans gravy.