You might see some new veggie options on supermarket shelves this month, as retailers launch new products to appeal to people looking to eat less meat and more healthy stuff.
Waitrose has cooked up new Edamame Noodles that pack in five times more fibre and three times more protein than a standard egg noodle, it says, plus vegan-friendly Mushroom and Miso Stir Fry Bites and Vegan Mean Greens.
The supermarket is even stuffing more fruit, vegetables and pulses into some of its meat items like sausages to help people who want to cut down on animal products, as part of its new Good Health banner.
Meanwhile, Sainsbury's hopes to appeal to flexitarians with its new Sweet & Smokey BBQ Pulled Jackfruit, Mushroom Mince, Caramelised Onion Shroomdogs and Cumberland Shroomdogs. These (which the supermarket is calling 'dude food') are made with 'ugly' mushrooms rather than meat and contain 80 per cent less fat than their meat-based equivalent.
"With over a quarter of meat-eating Brits actively reducing their meat consumption, there is a clear appetite for exciting and new ways to introduce more vegetables into our lives," says Georgina Lunn, Product Developer for Fresh Produce at Sainsbury's