Lazy sons, eh? Good for nothing – except to inspire a whole new vegan range. Pep & Lekker's trio of healthy, seedy, baked snacks launched last month.
They're made from superfoods like wheatgrass, maca or brahmi, plus at least five different seeds, bound together by apple instead of oils or sugars. Choose from Cumin & Nigella Seed, Fennel & Sunflower Seed and Rosemary & Pumpkin Seed varieties.
It's the brainchild of Susan Gafsen, a former corporate lawyer. She explains: "The very nature of my legal career meant I spent a significant chunk of my day listening and advising successful entrepreneurs about the various pioneering projects they were launching and whilst I didn't realise it at the time I suspect a small part of me was rather envious.
"The touch-paper moment for me to enter the vegan fray arrived when I noticed that my lazy, time-poor son's health was starting to lapse. The more I rummaged through the available products I hoped might improve his poorly balanced diet, the more I realised just how many products were either trumpeting spurious health claims or employing 'foggy ingredients' that were anything but all-natural!"
So there you are. The seedy snacks are available in Ocado and Planet Organic with a relaunch of a soup range on the cards too.