There's been a big increase in customer demand for organic wines at Waitrose, with the spike being attributed to people caring more about the origin and health benefits of their food and drink.
The supermarket says it's seen a 57 per cent increase compared to the same time last year.
According to the Soil Association, which certifies organic produce, organic wine is experiencing growth ten times higher than non-organic wine.
"Higher certification standards for organic wine mean it is low in sulphates, while research shows that organic crops and products – including organic red wine – have higher levels of antioxidant rich bioflavonoids," says Lee Holdstock of Soil Association Certification.
"Choosing organic also means helping protect our vital wildlife and reducing exposure to potentially harmful pesticides and chemicals."
Waitrose sells 54 wines from 18 countries and has put together a case of twelve Purely Organic wines (£123) for Organic September.