Review: Flora Freedom

Flora Freedom

By David Scott

Flora Freedom is a vegan-friendly, dairy-free, vegetable fat spread. It's free from preservatives, artificial colours and flavours and is purported to be a great-tasting alternative to butter and comparable to the other products in the Flora range. Flora Freedom is 60 per cent fat, made from a blend of rapeseed oil and sustainable palm oil and 60 per cent lower in saturated fat than butter.
 
Most vegetable spreads add a small amount of milk protein to add richness, therefore making them unsuitable for people following a lactose-free or vegan diet. Flora Freedom, however, claims to achieve the same richness and taste by carefully selecting and blending fats and oils instead. Another advantage of avoiding the use of dairy products is that it negates the need for preservatives – and it's earned Flora Freedom approval from the Vegan Society.

Taste-wise, as a spread I was pleasantly surprised as it was rich and not greasy. It compares well with other spreads on the market and there was a light butteriness to it on toast.

I also used it as a healthier alternative to butter to bake some quite delicious (if I say so myself) chocolate cupcakes which were light, fluffy and moist.

It's generally a little more expensive than its non-vegan Flora stablemates (£1.70/500g) but if you are vegan or lactose intolerant I would definitely recommend giving it a try.

Did you know going dairy-free can reduce your carbon footprint? Flora Freedom has published this infographic from the Carbon Trust on the impact of ditching dairy butter.

Flora infographic 457x1614

Like this story and want one of your own? If you need help writing press announcements, web content, social media posts or marketing material, email This email address is being protected from spambots. You need JavaScript enabled to view it. to see how we can give you a hand.