If you pick up some tomatoes in selected Waitrose supermarkets you might be part of a pretty cool waste-fighting trial.
Some packs of Waitrose Duchy Organic cherry tomatoes and baby plum tomatoes have been packed in punnets made from recycled cardboard pulp and dried leaves from tomatoes themselves.
These will replace plastic punnets, potentially – if the trial is a success – reducing plastic tray use by a signifiant 3.5 million every year.
Nicola Waller, Head of Fresh Produce at Waitrose, says the supermarket is 'determined to reduce our use of plastic across our business'.
"This builds on our commitment to ensure that all our own-label packaging is widely recyclable (using the widely recycled logo), reusable or home compostable by 2025.
"Since 2009 we've reduced overall packaging across all products by nearly 50 per cent and are excited about this imaginative way to present our Duchy Organic tomatoes to our customers."
It's not the first time Waitrose has experimented with packaging made from food byproducts that are normally wasted: last year it released pasta made from peas and lentils, sold in a recyclable packet made from peas and pulses that 'don't make the grade during production' of the pasta itself.