Vegan milk added to UK 'basket of goods' as sale soar

Bowl of cereal with milk

Non-dairy milk products have been added to the national 'basket of goods' for the first time, following substantial growth in sales.

The 'shopping basket' is devised by the Office for National Statistics to show trends in what the British public is buying. It has added non-dairy milk drink such as soya and almond as a new item to, it says, 'represent the 'Free From' food sector which is a distinct and growing market'.

Waitrose agrees with the addition, stating that sales of non-dairy milks have risen 170 per cent year on year.

"Alternative milks have been a fast growing area over recent years. Once considered niche, they have gone mainstream with sales up 170 per cent," says Michael Andrews, Director of Ambient Buying for Waitrose.

"Soy milk was once the only dairy-free choice available but both oat and almond milk are now seeing the biggest increase in popularity (up 49 per cent and 26 per cent respectively)."

The ONS and Waitrose also agree on the addition of gin, chocolate biscuits and favoured sparkling waters to the basket.

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