Recipe box deliveries are definitely mainstream now: Waitrose is going big on its new scheme following a successful trial.
As a kind of hybrid of no-faff takeaways and cooking from scratch – each box contains recipes and the specific ingredients to make them – a lot of recipe box brands claim their deliveries provide a way to eat healthy meals without having to shop for ingredients.
They might also introduce consumers to different foods and make choosing what to cook each night less of a time-suck.
The Cook Well from Waitrose recipe box claims to be no exception: designed by a team of chefs and nutritionists, each recipe contains at least one of your recommended five portions of fruit and vegetables a day and none of those red traffic lights for high levels of saturated fat, sugar or salt.
There are now 60 new dishes, an extra delivery day and an option to choose a bigger box to feed four people. The vegetarian box has the ingredients to make dishes like Tikka Carrots and Spiced Chickpea Dahl with Tamarind Potatoes, and there are pescetarian and meat options too.
Waitrose reckons that the pre-portioned, bagged ingredients reduce waste and it's using upcycled sheep's wool to keep everything cool while it's in the box. A three-recipe box costs £6.50 per portion.