British household throw away 46 per cent of all the potatoes we buy. That's almost half. Around 730,000 tonnes, or 5.8 million potatoes, or about £230 million worth, every year. Only bread is binned more often.
Given that 43 litres of water and 20 weeks of growing time go into each potato that's pretty wasteful – and apparently the reason is mainly down to decent storage, or lack of it.
This little video from Love Food Hate Waste is part of a bigger campaign called Save Our Spuds, and provides very handy advice on how to stop those little eyes growing on potatoes before you get a chance to eat them. (Spoiler: store them in a cool, dark and airy place in a cloth bag and away from smelly foods – and you can dig out any eyes and eat the remaining spud.)