'Wonky' veg box service Oddbox smashes funding target

London veg box scheme Oddbox has totally smashed its funding target, allowing it to grow its 'wonky' produce delivery idea further into London.

Oddbox sources 'slightly imperfect' fruit and vegetables from farms, packs them up and delivers them to addresses in the capital. This fights food waste, as other veg box schemes and retailers might reject this not-quite-perfect produce, and reduces the price of food for the consumer. The business also donates up to ten per cent of its produce to charities tackling food poverty, it says.

The Oddbox team was looking for £350,004 (not sure why that £4 is important. Snacks?) on investment platform Seedrs, but right now has £529,323 to play with. This will help it expand in London; it says it has a waiting list of 3,000 people keen to get their hands on a veggie delivery when Oddbox arrives in their area.

It's great news for shoppers to have more choice when it comes to sustainable food (in London, at least) and, importantly, also proves investors see ideas like this have significant business potential.