New brand Rise & Fall wakes up to exhausting bedding choice

Rise & Fall bedding

Shopping for bed sheets – isn't it tiring? So much choice, prices so high, ethics so murky... it all makes you want to have a nap. Enter Rise & Fall, a new brand exhausted by the whole thing.

Rise & Fall – founded by New Zealand-born, UK-based folks – sells just two types of sheet, one soft and the other more crisp, both in cotton. The duo put the hours in to research the manufacturing process and eventually partnered with a factory in Southern India that is powered totally by wind energy and recycles 99 per cent of its water. It also provides free education and upskilling to its workforce.

Rise and Fall launch 2

Recycled and reusable materials are used instead of the plastic packaging you'd typically find with bed sheets, says Rise & Fall, which also donates £3 from every set of sheets it sells to UK homelessness charity Centrepoint. Rise & Fall's prices may be lower than you might find on the high street too, because they're only sold online.

Jed Coleman, co-founder of Rise & Fall, is pretty proud of the range, commenting: "We've also put a lot of time into the smaller details – specially designed thick elastic bands to keep your bottom sheet pulled tight at night, thoughtfully placed labels ensure making the bed is as painless as possible, duvet covers that have extra strong button closures that are easy to do up and pillow cases that use generous envelope flaps to ensure no pillow spillage."

Pillow spillage sounds especially tiring, so bravo to Rise & Fall.

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