New Sandberg designs play on sense of belonging

Sandberg Wallpaper Familj

The new Familj collection from Sandberg Wallpaper features Scandinavian designs and celebrates family and a sense of belonging.

Oversized motifs, graphic watercolours and botanicals and fairytale worlds all appear on the new designs, with a choice of monochrome or vibrant colours on light backgrounds.

"Although Familj (Family) is a word that looks almost the same all over the world, 'family' comes in many guises," says Sandberg Wallpaper Designer Hanna Wendelbo-Hansson.

"Family means different things to different people, and in this collection we focus on the feeling of belonging, being allowed to be yourself. We see the home as the foundation for wellbeing and believe that playfulness should get plenty of room in life: this has guided us when designing Familj."

Sandberg Wallpaper Familj 2

The wall coverings are produced in small batches in Sandberg Wallpaper's own factory in Ulricehamn, Sweden using water-based, non-toxic printing inks and pigments without softening agents, fluorocarbons, PVC or other chlorinated plastics.

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