Cookware brand ProCook says will eliminate 90 per cent of all plastic packaging by the end of the year, and 95 per cent by the close of 2019.
It's a pretty big deal since it proves that a lot of plastic packaging is simply unnecessary. For instance, ProCook says it will switch out non-biodegradable packaging like EVA packing material, polythene and shrink wrap with 100 per cent recyclable card packaging, even for its kitchen knives. Apparently 'a simple layered construction and clever folding techniques' keep everything safe.
ProCook, which has 37 branches in the UK, says it also uses biodegradable plastic bags and bags made from recycled plastic bottles.