Waitrose shimmies away from glitter in plastic pledge

Waitrose glitter

We love a sparkly Christmas – who doesn't? Unfortunately most glitter is made from teeny-tiny bits of plastic which is very bad news for the environment. Therefore Waitrose has announced it's either removing plastic glitter or replacing it with an eco-friendly alternative.

The supermarket says three-quarters of its own-label Christmas cards, wraps, crackers and tags, plus half of its flowers and plants, are already glitter-free this year. By 2020, none of the these products will feature plastic glitter.

It's all part of the pledge made by Waitrose & Partners to 'make all its own brand packaging widely recycled, reusable or home compostable from 2025'. So far it's got rid of plastic straws, switched out the plastic stems in its cotton buds with biodegradable paper and removed beauty products containing microbeadsmicrobeads from its shelves.

Just like glitter, microbeads get into our oceans where they get broken down into microplastics – minuscule specks just small enough to get into our food chain.

Don't worry though: "While it's important to eliminate the use of glitter, we'll find other ways to make sure our products sparkle at Christmas and throughout the year," says Tor Harris, Head of CSR, Health & Agriculture for Waitrose & Partners.

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