Green People says it has released the first certified organic fluoride toothpaste on the market, containing 84 per cent certified organic ingredients and especially formulated for children.
There is some controversy around fluoride – excessive fluoride can be harmful – and most other Green People toothpastes don't contain it. However, the brand notes that fluoride toothpastes are recommended by the British Dental Association and the Oral Health Foundation, so has launched the new product as a bit of a compromise.
"The new Organic Children toothpaste helps parents who are looking for a natural toothpaste but who have been advised to use fluoride by their dentist," explains Charlotte Vøhtz, Green People Founder.
The Green People kids' toothpaste (£4.75/50ml) does not contain triclosan or SLS, ingredients in standard toothpastes that can aggravate gums, and instead is made with naturally antibacterial olive leaf, anti-inflammatory myrrh, and aloe vera to soothe the gums.
It's also sweetened with organic plant-based stevia to mask the taste of fluoride (it's very bitter – who knew?) and flavoured with mandarin.