You can now buy Hey Girls sanitary towels in Waitrose, helping British girls escape period poverty while doing your weekly shop.
Social enterprise Hey Girls – whose products are made from natural bamboo and corn fibre, packaged in a recyclable cardboard box (£3.25 for ten) – donates sanitary products to girls living in period poverty through its buy-one-give-one programme. Every day girls around the world – including here in the UK – miss school when they're on their period because they can't afford sanitary products, which simply shouldn't be happening.
From this month, the Hey Girls pads sold in Waitrose will be tracked so women and girls in shoppers' local area will directly benefit.
Hey Girls was launched just this year by Celia Hodson, who comments: "If you have to buy period products you may as well do something good with the cost. We set up Hey Girls to provide an alternative shopping experience for those wishing to make a difference with the items they purchase for themselves. By 'buying social' they are doing good directly via each pack they buy."
As well as sanitary pads and tampons, Hey Girls also sells menstrual cups and reusable pads – yay!
Waitrose says it is the first major retailer to sell Hey Girls products, which also have the phone number for the free National Domestic Violence line (0808 2000 247) printed on the inside of each box.