Natracare says it has produced 'Europe's first truly flushable moist tissue wipe', with assurance from Water UK that they won't add to fatbergs – those disgusting masses of wet wipes, cooking fat and other nasties clogging up our sewers.
Available from March from Waitrose and Ocado, Natracare Safe to Flush Moist Tissues (£1.99 for a pack of 30) have passed the tests set by Water UK to ensure they will break up enough in our drains and sewers to not cause blockages, and that plastics won't contaminate water. In fact, Natracare says its new wipes 'are 100 per cent plastic free, compostable and made with natural and organic ingredients', as well as hypoallergenic and fragrance free.
"For the longest time, big toilet paper brands have been pedalling products with hidden plastics that claim to be 'flushable'," comments Susie Hewson, Natracare's Founder and Director.
"We hope Water UK's new standard and our new organic flushable moist tissue will create more transparency – which will lead to less plastic pollution. The industry said it could never be achieved. We are pleased to have proved them totally wrong."
Anglian Water has been working with organisations such as Natracare and the Marine Conservation Society on its Keep it Clear Programme to raise awareness of what happens when people flush wet wipes down the toilet.
Rachel Dyson, who runs the programme, says: "Many people are unaware that conventional moist toilet wipes have not passed water industry testing and should not be flushed. A moist toilet paper that meets UK water industry tests is a real game changer and we hope many other companies will follow this lead. However, baby wipes and other wipes displaying a Do Not Flush logo remain the main type of wipe found in sewer blockages that can lead to flooding."
In January a 64m-long fatberg was discovered in Sidmouth, Devon. Yuck.
This article contains a link paid for by Natracare.