A huge 91 per cent support the introduction of a plastic-free aisle in supermarkets, while 81 per cent say they have concerns about the amount of plastic packaging we throw away in the UK.
The stats some from an independent survey commissioned by A Plastic Planet, a new organisation with the sole aim of giving people the choice of plastic-free shopping in supermarkets.
According to the poll of 2,000 UK adults, support for a plastic-free supermarket aisle is highest in the north-east, where 96 per cent support the move. Some 94 per cent of people aged 65 are pro-plastic-free, compared to 89 per cent of 25 to 34-year-olds.
"It's becoming increasingly clear that the Great British Public wants a fresh alternative to goods laden with plastic packaging. Too much of our plastic waste ends up in oceans and landfill," says A Plastic Planet Co-Founder Sian Sutherland. "Consumer demand for products that generate less plastic waste is higher than ever.
"For years we've able to buy gluten-free, dairy-free, and fat-free, so why no plastic free?"