Small Business Saturday sends even more shoppers to indie stores

Rowena Howie for Small Business Saturday

This year's Small Business Saturday was a hit with shoppers as spending was recorded 15 per cent higher than last year and the hashtag the number-one UK Twitter trend on December 3rd.

The campaign to back our independent shops is now in its fourth year and was supported by Gok Wan, Louise Redknapp, Lorraine Pascale, Levi Roots and others this year.

According to a survey commissioned by American Express, an estimated £717 million was spent with small businesses across the UK. Some 57 per cent of shoppers who were aware of the day said they spent more than usual.

"Small Business Saturday celebrates the vital contribution independent businesses make to our communities and we're delighted that shoppers rewarded them with such significant spend on the day," says Alice Noone, Vice President Marketing at American Express.

"We are immensely proud to be principal supporter of the campaign for the fourth year and hope it inspires people to shop small, not just on Small Business Saturday, but throughout the rest of the year."

Rowena Howie, owner of London retro fashion boutique Revival Retro, comments: "Not only did we have more new shoppers and a higher footfall this year, we also saw a 35 per cent increase in sales compared to the same Saturday last year."

We're expecting to tell big businesses to take a hike next December too – stay tuned for the date.

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